Eromonsele Oboh

Meta · Founder, Datalytiq

Analytics Expertise for Growing Businesses

I help SMB leaders turn data into strategic growth (optimizing content, campaigns, and business decisions) and mentor emerging data professionals to build careers they love.

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About

As a Data Scientist at Meta, I built experimentation frameworks, predictive models, and analytics systems that directly influenced product decisions and multi-million dollar investments. At Underknown, I drove analytics initiatives that unlocked 50M+ new subscribers and billions of views through data-driven strategies.

Over 8+ years at companies like Meta, Underknown Media, MindGeek, and WatchMojo, I've seen firsthand how the right data infrastructure and strategic insights create competitive advantages. I founded Datalytiq to bring that same analytical rigor to growing businesses—without the enterprise complexity or price tag.

With a Master's in Quality Systems Engineering (Machine Learning) and a Bachelor's in Information and Communication Technology, I combine technical depth with business pragmatism. Whether you need a unified data foundation, strategic analytics, or guidance navigating your data challenges, I'm here to help you grow with confidence.

How I Help

I work with SMB leaders to turn data into strategic growth by optimizing content, campaigns, and business decisions. Most growing businesses track many metrics but struggle to answer: Which channel drives growth? Which content resonates? What should we double down on?

Let's fix this, so you can invest with confidence.

Strategic Data Foundations

Audit your data capabilities, define KPIs aligned to business goals, and build executive dashboards that drive strategic decisions.

Example: Helped align 5 teams around 3 core metrics at Meta, driving fast product iterations leading to product market fit. Partnered with creators and content teams to deploy an analytics-led strategy that unlocked 50M subscribers and 3B+ views.

Unified Data Infrastructure

Build centralized data warehouses, automated pipelines, and integrations that turn scattered data into a single source of truth.

Example: Built a centralized BigQuery warehouse consolidating multi-platform analytics, democratizing insights for producers, marketers, and executives—saving 15+ hours per week in manual reporting.

Product Analytics & YouTube Optimization

Optimize YouTube channels, online stores, and ad campaigns using data-driven insights. From audience analysis to product funnels and A/B testing, know what works and scale it with confidence.

Example: Helped media companies like Underknown, WatchMojo, Diply and Goalcast optimize content strategy and YouTube performance, driving millions of views and subscriber growth through analytics-led insights.

How We Work

A straightforward process from discovery to impact

Discovery

We dive deep into your business goals, data challenges, and success metrics to understand where you are and where you need to go.

Strategy

Build a data roadmap with quick wins and long-term impact, aligned to your business objectives and growth targets.

Execute & Iterate

Implement solutions, track results, and continuously optimize for maximum impact as your business grows.

Career Mentorship for Data Professionals

Breaking into data science or trying to level up? I provide 1-on-1 mentorship to help emerging professionals build careers they love.

✓ Technical interview preparation (SQL, Python, product analytics, case studies)
✓ Portfolio development and showcasing business impact
✓ Career strategy and navigating the job market

Schedule a Mentorship Call